You can no longer ignore Chinese Australians in your marketing efforts & here's why...

Migration patterns have always influenced Australian society and today there are 1.2 million people with Chinese ancestry living in Australia; a 115% growth rate since 2001.

The spending power of the Chinese migrant is well documented; high disposable income combined  
with a love for shopping. And while the Chinese migrant is likely to speak (some) English, the language and cultural differences can be a barrier to understanding and adapting to an Australian way of life.

Currently, businesses and organisations are failing to effectively communicate and engage with this large and valuable group due to a lack of cultural insight. 

Introducing the Golden Voice Community; a one-of-a-kind research community to bridge the gap and create a better understanding of the Chinese in Australia

Currently, businesses and organisations are failing to effectively communicate and engage with this large and valuable group due to a lack of cultural insight.

Bastion Insights has developed the first, local & independent in-language research community in Australia, the Golden Voice Community, for Chinese Australians. 

Our Mandarin-speaking community removes the language divide so we gain deeper insights into cultural nuances.

We connect the voices of the Chinese community, who have told us that they want to be heard, to Australian businesses and organisations who want to listen.  

7,000 Chinese Members + Growing!

Golden Voice currently has over 7,000 members as well as access to an additional 160,000 international students living in Australia. 

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GVC Video - Chinese International student Brian

 

Our research is designed to answer all the questions you may have, as well as those you may not even realise you should ask, about the Chinese community in Australia.

OMNIBUS

The Golden Voice Community can be used to explore an issue via a quick survey of up to 10 questions, getting you answers in a cost-effective and timely manner.

SYNDICATED

Quarterly reports based on our syndicated qualitative and quantitative research to deliver an in-depth understanding of core topics and opportunities within the Chinese community.

BESPOKE

Deep dives using qualitative and/or quantitative research covering a range of your research needs in-depth, be it accessing feedback on brands, products or experiences, unearthing information gaps, understanding unmet needs, exploring synergies between channels. We can work with you to recommend a customised research approach to answer your business needs, improve cross-cultural understanding and provide actionable insights.

GVC WeChat QR code-2

 

 

Language Barrier Edited